My name is Tammy and I am the owner and principle writer at TM Cook Communications. I have been a business writer in the technology field for over 25 years, working in industries such as banking, healthcare, technology, and advertising.
As an “in-house” writer, I have worked with numerous freelancers, consultants, and other contracted resources and I understand the frustrations that come with working with an outsider to your organization. I understand you have brand expectations to meet, deadlines to keep, and budgets to adhere to all while trying to create compelling marketing materials to engage with your customer base.
I have learned the best way to reach an audience is to speak their language and understand their primary concerns. I look for how to answer these concerns in an engaging and constructive manner. I work to identify the “surface” issues and then I look deeper, to find the root cause of the problem so we can work together to show how your company will address the real issues.
I am comfortable working with many writing platforms, including WordPress, the most popular blogging platform. I also understand SEO optimization and work to ensure keywords are carefully researched and added to documents in an organic manner. I keep up on the latest Social Media trends and have accounts on all the major social media channels to continually monitor what is working and trending in these spaces.
Some Fun Things About Working with Me
I am not old, but I’ve lived through the dial-up modem, the wonders of WYSIWYG, and may or may not have an original Atari game lurking around my home. I love technology and I am always searching for the next big thing.
I’ve been writing a long time so I’ve learned that while I hit the mark most of the time, sometimes I miss. I won’t cry, or get angry and yell if you don’t like something. I will work with you to figure out what went wrong and make it right.
I almost got my Project Management Professional Certification (PMP) after I finished my Six Sigma training, but then I remembered I’m a writer, not a doctor, Jim (oops, wrong reference) and decided to go back to my main gig. I am awesome at project management though and obsessive about “critical path” and building task lists.
I teach writing courses at a local four-year university and have learned the best way to stay sharp at what you do is to teach college students. They can spot outdated skills quickly, so it keeps me on my toes, and it is a lot of fun learning all the new technology and getting their perspective on how it fits into everyday life.
I can’t live without my old school Day Planner – yep, I love to write on anything I guess.